About Us

Mission

Cardinal Property Management’s mission is to provide:

Superlative Service

Exceeding the expectations of Directors and residents is paramount.

Unparalleled Leadership

We are a Nationally Certified Management Firm with industry educated Community Managers.

State of the Art Technology

We use the most innovative tools in the industry.

Service

Dedicated service is the foundation of Cardinal Property Management’s 37-year success. We take care of the details of community association living so you don’t have to. Why should you join our Cardinal family? We listen, and then we act. You tell us what you need, and we customize our services to fit the ever-changing needs of your association. While we ensure that your association is in full compliance with state and national laws, we also develop a plan tailored specifically to your association. Our accredited managers bring their experience and skills to bear on providing you unparalleled service.

Leadership

As a founding member of the California Association of Community Managers (CACM), Cardinal Property Management is the industry expert in community association management. We hold the distinguished Accredited Association Management Company (AAMC) national designation. In addition, every Cardinal account manager has earned one or more of the following designations: Certified Manager of Community Associations (CMCA); Association Management Specialist (AMS) or Professional Community Association Manager (PCAM).

Meet The Team

Susan Naples » Founder and CEO
Picture of Susan Naples
Ms. Naples founded Cardinal in 1981 with a single goal, one from which she and her dedicated staff have never swerved—to enhance the quality of community association living. Ms. Naples holds two national certifications, Certified Manager of Community Associations (CMCA) and Professional Community Association Manager (PCAM) from the Community Associations Institute (CAI). Passionate about continuing education, Ms. Naples sponsors all Cardinal managers through national designations and certifications. She is a founding member and former Director of the CACM an organization committed to enhancing professionalism and accountability in the community association management field. During her decades of committed service to community associations, Ms. Naples has served on numerous state and national committees for CACM and CAI.
Farrah Esquer » President
Picture of Farrah Esquer
Ms. Esquer has held multiple positions of increasing responsibility at Cardinal since 1998. Her business prowess and dedicated service led her to guide the company as executive vice president, director of property management, and in December of 2010, Ms. Esquer was appointed to the position of President. This was an unprecedented appointment as the president and CEO positions have been held exclusively by the founder and owners. Ms. Esquer holds the professional designations of Certified Manager of Community Associations (CMCA), Association Management Specialist (AMS) and Professional Community Association Manager (PCAM) from the Community Associations Institute (CAI). She earned a Bachelor of Science degree from the University of Phoenix. Her sense of responsibility to the industry inspired her to serve on CAI’s Orange County Chapter Education Committee, Manager Support Committee and Publications Committee. She is a past Chair of CAI’s Manager Support Committee, Publications Committee and Past President’s Council. She also served two terms on the Board of Directors of CAI’s Orange County Chapter from 2010 through 2015 in the positions of Secretary (2012), President-Elect (2013), President (2014) and Past President (2015). CAI bestowed upon Ms. Esquer the prestigious John C. Kubas Manager of the Year award for 2009, the 2011 Author of the Year Award for her article titled Money Matters, which was printed in the OC View, the 2011 Speaker of the Year Award for her participation on the panel of the January 2011 luncheon regarding ethics and personal behavior, and the 2012 Outstanding Service Award and 2016 Chapter Appreciation Award for her dedication to the Chapter.
Karen Holthe » Vice President
Picture of Karen Holthe
Ms. Holthe joined the Cardinal team in 2010. She is proud to hold the professional designations of Certified Manager of Community Associations (CMCA), Association Management Specialist (AMS), and Professional Community Association Manager (PCAM) from the Community Associations Institute (CAI). A graduate of California State University, Fullerton, she holds a Bachelor of Science degree and has fifteen+ years of professional experience working with non-profit Board members and volunteers. Ms. Holthe serves on the Orange County Chapter of CAI’s Education Committee and was nominated for the CAI-OC’s 2012 Manager of the Year Award in the Portfolio Category. In 2015, she was nominated for CAI’s Innovative Management award and received the Speaker of the Year and Chapter Appreciation Awards for 2017.
Theresa Hirschman » Director of Property Management
Picture of Theresa Hirschman
Ms. Hirschman began her Cardinal community association management career in 2000. She holds the professional designations of Certified Manager of Community Associations (CMCA), Association Management Specialist (AMS) and Professional Community Association Manager (PCAM) designations from the Community Associations Institute (CAI). She is an active member of CAI’s Orange County Chapter Education Committee, CAI’s Manager Support Committee and the Chapter’s Outreach Committee. Ms. Hirschman was awarded the 2012 Manager of the Year Award in the Portfolio Category by the Orange County Chapter of CAI. She was nominated for Committee Member of the Year in 2015 and was a member of the Chapter Legislative Support Committee which was awarded the Committee of the Year award for 2017.
Dominique Zarate » Operations Manager
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Anna Hibbs » Accounting Supervisor
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